Design thinking is a viable strategy for organisations tasked with delivering customer experiences, according to guests on the latest Which-50 podcast.
Originating in architecture in the 1960’s, design thinking has recently been applied to business strategy with intriguing results.
I join Which-50 Editor in Chief Andrew Birmingham and Michael Buckley, managing director of Accenture Interactive to discuss design thinking and why it may be key to organisational realignment and great customer experiences.
Which-50 Design Thinking Podcast
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