History is a Source of Innovation

This week we are transported into medieval times as we visit Ironfest.

History is often seen as being dry and boring – the act of memorizing facts and figures with no practical use. In reality, history can reveal so much when it is truly explored. It is a source of inspiration and rich information – the shoulders on which today’s innovation stands.

Of course ‘living’ history can be a lot of fun too – Ironfest certainly is that. Hopefully this week you get a chance to look in to a subculture that provokes ideas and also leaves you inspired to visit Lithgow to taste the action first-hand next year!

If you haven’t joined the mailing list already – now is your chance! This week I am sending a special email to my VIP subscribers – they get a chance to see what communication and innovation challenges people are facing right now. It’s an insight!


See you next week!

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