Innovation Podcast Episode 11 – The Behavior Change Formula

Have you ever tried to get people to do something that needs to be a habit?

Even if they agree it's something they need to do - even if they want to - it often just doesn't happen.

Why is this the case? How can you change it?

Use the behavior change formula. Listen to the podcast to find out more...

Check out BJFogg's Behavior Model website for more information on the behavior change formula.

Listen to the Podcast here or subscribe on iTunes, Player.FM and iHeartRadio.

Credit to Bent Stamnes (Subsquare) for the soundtrack we use in the intro and outro. His music is available from

Credit for this week's podcast image goes to BJ Fogg. See the link in the article.
Make sure you let me know what you think in the comments...