This week I look at how framing people’s ideas as hypotheses can give you the freedom to lead a group of people to come up with experiments to identify the best solution.
By changing one person’s opinion about design into thousands of experiments (moving from position to hypothesis) Dan Siroker raised $60,000,000 for the Obama campaign.
By changing aimless guessing and stubborn opinions into short experiments Eric Reis changed how companies scale. His stories include companies like DropBox and Wealthfront going from nothing to literally billions.
Hopefully, using some examples and strategies in this week’s video, you can guide your team (whether you are technically a ‘leader’ or not) to a place where they are more effective because they are focused finding the best solution to the challenges you all face rather than just guessing.
If you haven’t joined the mailing list already – now is your chance!
I am sharing the Cheat Sheet and the insights that have come out of the survey in February with my VIP subscribers this week.
Look forward to talking again soon!
Make sure you let me know what you think in the comments…